Shoofra

Shoofra is much more than a shoe store—it is a meeting place for those who can find inspiration in a simple pair of laces.

For Jerusalem Design Week, Shoofra hosts Studio Doobim in a special installation presented in the display window of its flagship store in Jerusalem. As part of this collaboration, the running track extends beyond the boundaries of the stadium and becomes a metaphor for life itself: a space that moves between sport, design, and culture, exploring the power of shoes to carry us forward—toward the next destination, whether we are runners or designers.

Ready, Set, Go.